President/Chief Executive Officer
A successful and highly honored Cardiologist, Dr. Wertheimer brings extensive executive experience from his role as President/CEO of the Heart & Family Health Institute of Port St. Lucie, as Senior Vice President of Raytel Medical Corporation (a public company) and as Chairman of the Board of Cardiovascular Ventures, Inc. Dr. Wertheimer is double board certified in Internal Medicine and Cardiovascular Disease.
CMO / Inventor
A renowned Rheumatologist and Sports Medicine Specialist who developed this breakthrough product based on his own Tennis Elbow condition and over two decades treating professional and high-level amateur athletes. Dr. Greenberg is double-board certified in Internal Medicine and Rheumatology.
Dr. Greenberg is author of the nationally sold book, “Doctor, Why Do I Hurt So Much?” He has coached tennis at the high school level for many years.
Senior VP – Sports & Athletics
Mr. Burga is a championship athlete, coach and equipment expert with 20+ years’ experience, including training with Venus Williams, Jennifer Capriati, Mardy Fish and Mikael Penfors.
He is a former Top 10 ITF Junior Player, Florida Men’s U.S.P.T.A. Player of the Year and three-time U.S. National Paddle Tennis Doubles Champion. His in-depth knowledge of athlete mechanics and sports gear makes him a valuable member of the TendonEase® team.
Vice President Marketing and Product Development
Mitch completed his under graduate and graduate training at the University of Florida earning a Bachelor’s Degree in Food and Resource Economics and a Master’s in Business / Entrepreneurship. Upon graduation, Mitch moved to Tallahassee, FL to serve as an aide to the Governor and Deputy Finance Director for his 2010 Senate Campaign. During that campaign he was also in charge of Social Media and Internet content. In early 2011, Mitch joined the team at TendonEase® where his primary focus has been Retail and Online Sales, Product Development and Internet/Social Media.
Vice President of Sales & Marketing
Since 1996, Mr. Basloe has served as the president of SMB Marketing Group – a full-service marketing and brand development firm. . At SMB, his accomplishments include brand introductions for Samsung, Bertelsmann Home Entertainment, McGraw-Hill, Alfred Haber Distribution. . Prior to SMB, Mr. Basloe was a founding partner at Ericksen/Basloe Advertising, a leading, award-winning entertainment marketing agency with a prestigious client list that included Warner Brothers, Disney, Paramount, Columbia Pictures, Turner Home Entertainment, etc.. Previously, he was a member of the senior management team that launched Columbia Pictures Home Entertainment and made it into an industry leader. Mr. Basloe received a B.S in marketing, MBA in marketing and J.D, from Syracuse University.